Facebook, il New York Times e il nuovo mondo

But I take a different view. News companies can cry over the past, or we can embrace the new world. Facebook is a fact of modern life, and isn’t going anywhere. But for smart news organizations that create truly unique content, Facebook is a valuable platform for the same reasons it is valuable to any other business: it helps us find and connect with our most likely customers. In the case of The New York Times, that means loyal readers who will eventually become paying subscribers.

Sorgente: Why people pay to read The New York Times — Medium