A defining moment

Medium have pulled this U-turn at just the right time – they have significant interest from publishers and external investment totalling $130 million. They don’t have a legacy business to worry about, and as they have demonstrated, they can fire and hire to get the skills they need to make a new business model work.

We could go as far as to say that what Medium decide to do next will be a defining point for publishing. If they succeed in forging a path between these models which earns them revenue, then it is likely these lessons can be similarly applied to other media companies. In other words, if they figure it out, everyone else can follow. But, if Medium fail to find a sustainable solution, it does somewhat beg the question “Who can?”

Coloro che hanno a cuore, per differenti ragioni, il futuro dei giornali e dei media in generale, devono assolutamente leggere questo articolo: What are Medium’s options now?

La lettura di questo articolo, infatti, oltre a essere utile come riassunto dei (tentati) business model più o meno editoriali al tempo dei social media, si conclude con una constatazione chiara e netta: Medium è di fronte a una scelta e a una sfida dalle quali i media tradizionali possono trarre una lezione, la definitiva rassegnazione o una grande speranza.